Lucozade: It's On by Adam&EveDDB
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Lucozade has launched a multimedia campaign ‘It's On’, created by adam&eveDDB. The megabrand platform hopes to bring to life the positive energy that embodies Lucozade and that feeling you have when you’re ready to take on whatever’s ahead
The ‘It’s On’ campaign, planned and bought by MediaCom, will promote the full Lucozade Energy range and will be brought to life uniquely across the other Lucozade sub-brands, supported by bespoke campaigns across Lucozade Zero and Lucozade Revive.
The new campaign also features Lucozade Energy’s brand new transparent bottle sleeves that enable bottle-to-bottle recycling for the first time on the brand. The TV creative nods to the importance Suntory Beverage & Food GB&I places on sustainability as the main character kicks things off by throwing his empty Lucozade Energy bottle into the recycling bin.
Credits
Brand: Lucozade Energy
Project/Campaign name: IT’S ON: Hula
First Air Date: 2nd April 2021
Marketing Director: Hannah Norbury
Head of Marketing: Zoe Trimble
Senior Brand Manager: Amie Farrell
Assistant Brand Manager: Tanya Jumabhoy
Senior Insights Manager: Cary Johnson
Agency: adam&eveDDB
Chief Creative Officer: Rick Brim
Creative Directors: Selma Ahmed and Genevieve Gransden
Agency producers: Kate Taylor, Nicola Applegate, Clio McLeary
Chief Strategy Officer: Martin Beverley
Planners: Siân Iles, Will Grundy
Project Manager: Abi Robinson
Social Director: Rebecca Wilson
Joint CEO: Tammy Einav
Managing Partner: Charlotte Wolfenden
Account Directors: Rosie Snowball, Sam Perez
Account Managers: Annabel Thomson, Clive Olamiju
Director: Max Weiland
Production company: Somesuch
Executive Producer:Emory Ruegg
Producer:Ellie Fry
D.O.P:Ruben Dechamps
Editing Company: Trim
Editor:Fouad Gaber
Post Production:Time Based Arts, Cain & Abel
Post Producer: Chris Aliano
Lead Flame Artist: Adam Fenwick
Lead CG Artist: David Loh
Music Supervisor: Tom Stanford @ Theodore
Soundtrack name and composer: “Here comes the Hotstepper” / Ini Kamoze
Audio Post Production: Factory Studios
Sound Design: Anthony Moore & Josh Campbell
Photographer: Stephanie Sian Smith
Designer: Olly Watts
Stills production company: Kintzing, Cain & Abel
Stills post and design: Dan Jackson and Charlie Townsend, Olly Watts,
Moving post and design: Tom Lockwood, James Ireland
Repro and Supply: Jonny Young and Tony Hutton
Media agency: MediaCom
Business Director: Alison Palmer-Quinn
Associate Director: Sinéad Teasdale
Planning Manager: Sophia Smith
Planner: Alex Gilbert
Strategy directors: Holly Jerreat, Nuria McGlinchey
