Lloyds Banking Group: For your next step by Adam&EveDDB

Date: Mar 2016
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Lloyds Bank is launching a new brand campaign, its first since moving the account to adam&eveDDB in 2015. The new campaign introduces the strapline ‘For Your Next Step’ and shows how Lloyds Bank gives financial confidence to its customers as they approach their next steps in life.

The new campaign continues the use of the iconic black horse, following its return in last year’s 250 anniversary campaign, also created by Adam&EveDDB.

At the heart of the campaign is a 60 second film, shot in super slow-motion, where we see the black horse dramatically galloping through real life next step scenarios, such as the birth of a child, a marriage proposal, or a funeral. At the end of the film each of the scenes then returns to real time as we see each step unfold.

Credits

Chief Creative Officer: Ben Priest

Executive Creative Director: Ben Tollett, Richard Brim

Managing Director: Mat Goff

Creative Director: James Gillham, Graham Cappi

Art Director: James Gillham

Copywriter: Graham Cappi

Additional Credits: Agency Producer: Victoria Bennett

Assistant Producer: Kendal Drake

Business Director: Charlie Elliott

Account Director: Gemma Cox/Alex Attfield

Designer/ Typographer: Alex Fairman, Scott Silvey

Media agency: Greenhouse (MEC)

Production Company: Rogue Productions

Executive Producer: Charlie Crompton

Head of Production: James Howland

Director: Sam Brown

D.O.P: Alex Barber

Production Designer: Andy Kelly

Editing Company: The Quarry

Editor: Paul Watts

Post Production: The Mill

Post Executive Producer: Ian Berry

Post Producer: Tom Manton

VFX Supervisor: Jonathan Westley/Gary Driver/Hitesh Patel

2D Lead Artist: Jonathan Westley/Gary Driver

2D Artist: Zoe Cassey-Hayes, Nina Mosand, Souhail Wilson, Ben Horvath, Siro Valente

3D Artist: Tom Raynor

Colourist: Seamus O’Kane

Audio Post Production: Wave Studios

Sound Designer: Aaron Reynolds

Track Title: Mad World

Composer: Roland Orzabal

Master Recording: Jennifer Ann

Publisher: Chrysalis Music Ltd

Master Rights: BMG Rights Management

Music Supervisor: Platinum Rye

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