Date: Apr 2018
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Adam&EveDDB has launched a new brand campaign for Lloyds Bank: 'Running of the Horses'.

The spot looks to demonstrate the bank’s long-standing commitment to be by the side of every person, community and generation throughout Britain.

The campaign showcases the many different people and life stages supported by the bank. Young and old, friends and families, grandparents and new parents.

The TV ad starts with our hero, a young girl getting woken up in the middle of the night. With excitement in her eyes, she leads her town towards an unknown event. Finally, we see what they’ve all been waiting for: a beautiful heard of black horses running along the coastline of their local beach.

The music track featured is a cover of the iconic song You’re Not Alone by Olive recorded by Astræa. This song exemplifies the continuing and constant support that people want now and in the future.


Group Chief Creative Officer: Ben Priest

Chief Creative Officer: Richard Brim

CEO: Mat Goff

Creative Director/s: James Gillham & Graham Cappi

Agency TV producer: Patrick Cahill/Celestine Hall

Agency Print producer: Amanda Davies

Integrated assistant producer: Nicholas Akinnibosun

Global Chief Strategic Officer: David Golding

Planning Director: Ben Worden

Senior Planner: Gail Anderson-Brown

Business Director: Charlotte Wolfenden

Account Director: Fay Taylor

Account Managers: Verity Evans, Janki Shah

Photographer: Dean Rogers

Retoucher: Mark Henry @ King Henry retouching


Media agency: Greenhouse (MEC)

Media planner: Jonathan Hill, Mark Cochran

Production company: Pulse Films

Director: Sam Pilling

Producer: Arlene McGann

Executive Producer: James Sorton

Line Producer: Stu Giles

Production Manager: Ben Burdock

Production Designer: Neville Stevenson

Edit House: Speade

D.O.P: Pat Scola

Editing Company: Speade

Editor: Ellie Johnson

Post Production: The Mill

Post Producer: Clare Melia

Lead 2D Artist: Carl Norton

2D Artist: Gary Driver and Nina Mosand

Lead 3D Artist: Sam Driscoll

3D Artist: Pavel Mamichev, Ashley Tilley, Dan Yargici, Michael O’Donoghue, Vicky McIntyre, Kevin O’Sullivan, Tony Atherton, Antoine Mariez, Alejandra Alabadi Arago, Luis Cancio & Peter Agg

Colourist: James Bamford

Audio Post Production: Factory Studios

Sound Engineer: Ant Moore

Music track title: Astræa

Music track artist: You’re Not Alone