Lloyds Banking Group: advert-body-1 by Adam&Eve/DDB
- Location:
Adam&EveDDB has launched a new brand campaign for Lloyds Bank: 'Running of the Horses'.
The spot looks to demonstrate the bank’s long-standing commitment to be by the side of every person, community and generation throughout Britain.
The campaign showcases the many different people and life stages supported by the bank. Young and old, friends and families, grandparents and new parents.
The TV ad starts with our hero, a young girl getting woken up in the middle of the night. With excitement in her eyes, she leads her town towards an unknown event. Finally, we see what they’ve all been waiting for: a beautiful heard of black horses running along the coastline of their local beach.
The music track featured is a cover of the iconic song You’re Not Alone by Olive recorded by Astræa. This song exemplifies the continuing and constant support that people want now and in the future.
Credits
Group Chief Creative Officer: Ben Priest
Chief Creative Officer: Richard Brim
CEO: Mat Goff
Creative Director/s: James Gillham & Graham Cappi
Agency TV producer: Patrick Cahill/Celestine Hall
Agency Print producer: Amanda Davies
Integrated assistant producer: Nicholas Akinnibosun
Global Chief Strategic Officer: David Golding
Planning Director: Ben Worden
Senior Planner: Gail Anderson-Brown
Business Director: Charlotte Wolfenden
Account Director: Fay Taylor
Account Managers: Verity Evans, Janki Shah
Photographer: Dean Rogers
Retoucher: Mark Henry @ King Henry retouching
Typographer/Designer:
Media agency: Greenhouse (MEC)
Media planner: Jonathan Hill, Mark Cochran
Production company: Pulse Films
Director: Sam Pilling
Producer: Arlene McGann
Executive Producer: James Sorton
Line Producer: Stu Giles
Production Manager: Ben Burdock
Production Designer: Neville Stevenson
Edit House: Speade
D.O.P: Pat Scola
Editing Company: Speade
Editor: Ellie Johnson
Post Production: The Mill
Post Producer: Clare Melia
Lead 2D Artist: Carl Norton
2D Artist: Gary Driver and Nina Mosand
Lead 3D Artist: Sam Driscoll
3D Artist: Pavel Mamichev, Ashley Tilley, Dan Yargici, Michael O’Donoghue, Vicky McIntyre, Kevin O’Sullivan, Tony Atherton, Antoine Mariez, Alejandra Alabadi Arago, Luis Cancio & Peter Agg
Colourist: James Bamford
Audio Post Production: Factory Studios
Sound Engineer: Ant Moore
Music track title: Astræa
Music track artist: You’re Not Alone