Lloyds Banking Group: Lloyds Bank By Your Side with Mental Health UK by Adam&EveDDB

Lloyds Bank has launched a campaign that continues its partnership with Mental Health UK.

To show Lloyds is by their side, this new campaign builds on the mental health awareness campaign that won Channel 4’s £1m ‘Diversity in Advertising” competition in 2018, this new work, also by ad agency adam&eveDDB, features customers playing a variation on the ‘Who am I?’ sticky-note guessing game, as a way to explore the concerns that customers face during the crisis.

Does it make me feel like I could lose everything?’ asks a small business owner with a sticker saying ‘stress. ‘Does this affect our plans for the future?’ wonders a pregnant woman whose sticker says ‘isolation.’ Does this make me feel like it’s all my fault? ponders a woman with ‘guilt’ stuck to her forehead.