John Lewis: Never Knowingly Underbowled by Adam&EveDDB
- Location:
Within minutes of the England cricket team’s World Cup win against New Zealand at Lord's Cricket Ground, John Lewis & Partners offered its own congratulations to the new champions, changing ‘Never Knowingly Undersold’ to ‘Never Knowingly Underbowled’.
The ad was displayed in St Johns Wood via DOOH, and nearby train stations for the departing crowds to see as they left after the match. It also ran in social, and in newspapers the following day among World Cup editorial.
Credits
Client: John Lewis & Partners
Brand: John Lewis & Partners
Project/Campaign name: Never Knowingly Underbowled
Clients:
Liz le Breton, Partner & Head of Brand + Content Marketing
Rose Gibbons, Partner & Social Marketing Manager
Kinali Patel, Partner & Senior Marketing Executive,
Chief Creative Officer: Richard Brim
Creative Director/s: Laura Rogers
Copywriter & Art Director: Eddie Gold
CEO: Tammy Einav
Managing Partner: Miranda Hipwell
Business Director/s: Sam Brown
Account Manager/s: Arthur McCormick
Media agency: Manning Gottlieb
Media planner/s: Lauren Ashford
Production company: King Henry
