John Lewis: Give A Little Love by Adam&EveDDB

Uniting once again, the hotly anticipated John Lewis and Waitrose Christmas ad is finally here – with a difference.

Focussing on kindness rather than gift-giving, the ad is just one element of a much wider charity initiative that the partnership will push into 2021.

Marketing bosses from John Lewis & Partners talk The Drum through ‘Give a Little Love‘, billed as a ‘Christmas campaign like no other, for a year like no other‘.