John Lewis: Anyday by Adam&EveDDB

John Lewis is set to launch its latest campaign for its new Anyday range, which offers John Lewis quality and style at everyday prices.

The one minute TV advert, created by agency Adam&EveDDB, will first be broadcast at Thursday 20 May, and will communicate how the Anyday products are suitable for everyday life moments. and

In a first for John Lewis, the advert will call out the price of the products which feature in the campaign including a £2 mug, a £20 mirror and a £35 highchair.

The TV advert is inspired by situations which illustrate everyday life including: a sister cutting her brother’s hair in the bathroom, a home worker spilling coffee down himself, and a couple eating pizza in front of the TV. The advert presents a more representative cast and home environments, appealing to a broader range of customers and is set to the soundtrack of The Minute Waltz by Barbara Streisand.