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Viewers will get a first-person taste of what it’s like to run a Paralympic 100 metres final as a vision-impaired sprinter in a campaign looking ahead to the Tokyo 2020 Paralympic Games.

‘Wait for the Greats’ is the first campaign created by Adam&EveDDB since its appointment by the International Paralympic Committee (IPC) in 2019.

The IPC briefed Adam&EveDDB to help continue its mission to showcase how Para sport is transforming the lives of persons with disabilities– work which is given a huge boost every four years when a global cumulative TV audience in excess of four billion people watches the Paralympics.

With Tokyo 2020 now postponed until 2021, the IPC wanted to find another way to continue the momentum and keep the spotlight on Para athletes. The answer was to look forward to the greatness coming next year, but with a twist – showing it from the perspective of David Brown, the fastest fully blind sprinter in the world, running 100 metres in under 11 seconds, and a competitor at the London 2012 and Rio 2016 Paralympics.


Client: International Paralympic Committee

Project/Campaign name: Wait For The Greats

First Air Date: 24th August


Craig Spence - Chief Brand & Communications Officer

Natalia Dannenberg-Spreier - Head of Brand and Engagement

Chief Creative Officer: Richard Brim

Creative Director/s: Laura Rogers, Andre Sallowicz

Creative: Edd Gold

Agency producer/s: Charles Woodall

Planner: John Blight

Head of Planning: Milla McPhee

Global Brand Director: Polly Dedman

Account Manager/s: Andy Billman

Business Affairs: Klaudia Jozwicka

Designer/Typographer: Andre Sallowicz

Producer: Charles Woodall

Editing Company: Marshall Street editors

Editor: Guy Savin

Edit producer – SJ O’Mara

Post Production: ETC

Post Producer: Jon Purton

2D Artist: Sarah Crux

Colourist: Connor Coolbear

Audio Post Production: factory

Audio Post Engineer: Jack Hallett

Audio Post Producer: Beth Massey / Deborah Whitfield

Soundtrack name and composer: Inspire The World (London 2012) - Daniel Pemberton