Viewers will get a first-person taste of what it’s like to run a Paralympic 100 metres final as a vision-impaired sprinter in a campaign looking ahead to the Tokyo 2020 Paralympic Games.
‘Wait for the Greats’ is the first campaign created by Adam&EveDDB since its appointment by the International Paralympic Committee (IPC) in 2019.
The IPC briefed Adam&EveDDB to help continue its mission to showcase how Para sport is transforming the lives of persons with disabilities– work which is given a huge boost every four years when a global cumulative TV audience in excess of four billion people watches the Paralympics.
With Tokyo 2020 now postponed until 2021, the IPC wanted to find another way to continue the momentum and keep the spotlight on Para athletes. The answer was to look forward to the greatness coming next year, but with a twist – showing it from the perspective of David Brown, the fastest fully blind sprinter in the world, running 100 metres in under 11 seconds, and a competitor at the London 2012 and Rio 2016 Paralympics.
Client: International Paralympic Committee
Project/Campaign name: Wait For The Greats
First Air Date: 24th August
Craig Spence - Chief Brand & Communications Officer
Natalia Dannenberg-Spreier - Head of Brand and Engagement
Chief Creative Officer: Richard Brim
Creative Director/s: Laura Rogers, Andre Sallowicz
Creative: Edd Gold
Agency producer/s: Charles Woodall
Planner: John Blight
Head of Planning: Milla McPhee
Global Brand Director: Polly Dedman
Account Manager/s: Andy Billman
Business Affairs: Klaudia Jozwicka
Designer/Typographer: Andre Sallowicz
Producer: Charles Woodall
Editing Company: Marshall Street editors
Editor: Guy Savin
Edit producer – SJ O’Mara
Post Production: ETC
Post Producer: Jon Purton
2D Artist: Sarah Crux
Colourist: Connor Coolbear
Audio Post Production: factory
Audio Post Engineer: Jack Hallett
Audio Post Producer: Beth Massey / Deborah Whitfield
Soundtrack name and composer: Inspire The World (London 2012) - Daniel Pemberton