Iams: NoseID by Adam&EveDDB

With the knowledge that ten million pets are reported lost or stolen in the US every year, Iams had created NoseID, which uses nose-scanning smartphone technology to identify lost dogs by their nose print. Like human fingerprints, each dog nose is unique.

Created by Adam&Eve DDB, Iams has also partnered with local animal shelters in Nashville and its surrounding area, to educate dog owners on the app and its benefits, as well as other preventative measures such as microchipping; and local businesses such as groomers and dog walkers.