Harvey Nichols has launched a major new campaign to celebrate the launch of its New Menswear Destination at its flagship Knightsbridge store.
In Harvey Nichols’ true tongue-in-cheek style, the integrated campaign by Adam&EveDDB, pokes fun at some of the world’s greatest men and style sins they have committed - from Charles Darwin, William Shakespeare and Albert Einstein, to Barack Obama and Boris Johnson.
These men are unparalleled in their field, their achievement or status is beyond dispute let alone criticism - the sort of men that only Harvey Nichols would have the audacity to hold to account for a minor sartorial glitch.
The campaign highlights some of their biggest achievements and style faux pas, and recommends how they could have improved their look with a haircut, beard trim, stylish trousers, jackets or trainers. It aims to emphasise that Harvey Nichols Knightsbridge is the only destination for great men in London.
Chief Creative Officer: Ben Priest
Executive Creative Director: Ben Tollett, Richard Brim
Art Director: Tim Vance
Copywriter: Paul Knott
Additional Credits: Head of Design: Alex Fairman
Agency Producer: Amanda Davies
Production Assistant: Nic Akinnibosun & Raluca Anastasiu
Account Management: Paul Billingsley (Business Director), Britt Lippett (Account Director), Katie Gough (Account Manager)
Agency Planner: Michelle Gilson
Media Agency: Zenith Optimedia
Media Planner: Tim Payne, Becky Dorfman
Animator: Rob Rae @ MOTIONCULT
Post Production: Touch Digital
VO Artist: Joe Dixon @ Sue Terry
Music Supervisor/ Audio post: Factory Studios
Soundtrack name and composer: main track – Moonlight Sonata/ Beethoven. Dance track composed by Si Begg/ Siren