Date: Jun 2016
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Harvey Nichols teamed up with BAFTA award-winning artist Alison Jackson and Adam&EveDDB to create a series of images that appear to show Jeremy Corbyn popping into the flagship store’s new Menswear Destination for a much-needed makeover.

The series of humorous shots show the sartorially much-maligned Corbyn checking out the new

Menswear Destination in Knightsbridge for the first time. He visits AONO, the new independent

barbershop, where he experiences a wash, cut, style and beard treatment, and meets two of the luxury retailer’s Style Advisors in the brand-new tailoring department. He is pictured arriving at the store sporting a disheveled look, but leaves transformed wearing a contemporary new style selected by Harvey Nichols. (Glasses by Dior Homme, trousers by Dries Van Noten, shirt by NN.07, footwear by Lanvin, Fox Umbrella and a briefcase by Wants Les Essentiels).

Credits

Chief Creative Officer: Ben Priest

Executive Creative Director: Ben Tollett, Richard Brim

Creative: Paul Cohen, Paul Knott, Tim Vance

Additional Credits: Agency Producer: Amanda Davies

Production Assistant: Nic Akinnibosun

Account Management: Paul Billingsley (Managing Partner), Britt Lippett (Account Director), Katie Gough (Account Manager)

Agency Planner: Enni Kukka-Tuomala

Photographer: Alison Jackson