Halifax: The Wizard of Halifax by Adam&Eve/DDB

Client: Halifax
Date: Apr 2018
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Nifty editing has allowed Adam&Eve/DDB to drop a Halifax mortgage agent right into the emerald action of The Wizard of Oz.

‘There’s No Place Like Home’ is the latest in the bank’s series featuring beloved childhood characters and settings. It sees branch employee ‘Greg’ join Dorothy, Toto, the Tin Man and the Cowardly Lion on the 1939 set of the Emerald City, in the county in the land of Oz.

When the foursome knocks on the doors of the Great and Powerful Oz’s castle, the mortgage advisor informs them the wizard has popped out, but “if it’s the home of your dreams you’re after, maybe I can help.”

He invites them inside and, after deducing that Dorothy is too young to apply for a mortgage, educates her in getting home via her ruby slippers.

The modern-day scenes were filmed in a London studio and superimposed onto the original film footage in post-production. In a shift from its previous work with cartoon character, the ad sees the Halifax brand enter another world, rather than characters from another world entering Halifax.

Credits

Tim Male - Head of Marketing, Halifax

Jen Jordan – Senior Marketing Manager, Halifax

Group Chief Creative Officer: Ben Priest

Chief Creative Officer: Richard Brim

Executive Creative Director: Ben Tollett

Creative Directors: Ted Heath, Paul Angus

Agency TV producer: Rebecca Holt

Agency Print producer: Joseph Walker

Planners: David Golding, Henry Kozak, John Blight

CEO: Mat Goff

Managing Partner: Mike Stern

Account Director: James Derrick

Account Executive: Rosa Aaronovitch

Designer: Alison Carmichael

Typographer: Olly Watts

Media agency: Greenhouse GroupM

Media Planner: Dan Renirie and Divine Noelie

Production company: Another Film Company

Executive Producer: Simon Monhemius

Director: Declan Lowney

D.O.P: Ray Coates

Editing company: Stitch

Editor: Leo King

Post Production: The Mill

Executive Producer: Alex Fitzgerald

Producer: Imogen Pai

Creative Director: Andrew Wood

Lead compositor: Dan Adams

Audio Post Production: 750mph

Engineer: Sam Ashwell

Composer: Tom Player

Drink Marvelously by Fig Agency

Added 18 September 2019
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