Halifax: advert-body-1 by Adam&EveDDB
- Location:
Halifax returned to TV screens on Friday 22 April with a new advertising campaign created by adam&eveDDB.
Halifax is famous for giving extra and the new heavyweight campaign, which includes TV, outdoor, digital and social media, celebrates how it’s down to earth and friendly colleagues give “extra” to every single customer - illustrated by a range of surprising and charming characters.
For the launch of the campaign, Halifax has joined forces with Warner Bros. Consumer Products. The first ad in the series features an iconic childhood favourite - Top Cat, the famous animated American feline who will be making his first appearance on TV since retirement in the 1980s.
The ad tells the story of what happened when Top Cat is moved on from his trash can home by Officer Dibble. Top Cat visits a Halifax branch to get help and advice from colleagues.
Credits
Chief Creative Officer: Ben Priest
Executive Creative Director: Richard Brim, Ben Tollett
Art Director: David Mackersey
Copywriter: Johnathan John
Additional Credits: Agency producer: Suzy Macgregor
Planner: Michelle Gilson, John Blight
Business Director: Charlotte Wolfenden
Account Director: Chloe Harding
Account Manager: Leah Stolerman
Designer/Typographer: Luke Ridgeway
Media agency: Greenhouse GroupM
Media planner: Jonathan Hill
Production company: Outsider
Producer: John Madsen
Director: Dom and Nic
D.O.P: Tom Townsend
Editing Company: Work Post
Editor: Art
Post Production: The Mill
Post Producer: Alex Fitzgerald
VFX Supervisor: Neil Davies
Audio Post Production: 750 MPH
