Genius Gluten Free, the number one bakery brand within the free-from category in Britain, is to become the first gluten-free brand to advertise in UK cinema, with the launch of its “Animals” advertising campaign.
Live from February and running for a period of five weeks, the adverts, which first aired in May 2015 as part of an exclusively digital campaign, will return to target over one million cinema goers, driving awareness of Genius Gluten Free.
The advert, created in association with adam&eveDDB and directors Kyra Buschor & Constantin Paeplow, features three uncomfortable looking, animated characters - a duck, a hedgehog and a robin - designed to highlight the side-effects, such as bloating, often experienced by those with gluten-intolerance.
The end frame heroes Genius as a solution to help prevent the problems caused by coeliac disease or gluten sensitivity, allowing consumers to continue to enjoy delicious tasting bakery products.
Chief Creative Officer: Ben Priest
Executive Creative Director: Ben Tollet, Richard Brim
Creative Director: Aidan McClure, Laurent Simon
Additional Credits: Planner: Elaine Miller
Media Agency: the7stars
Media Planner: Daniela Jannings
Production Company: Passion Pictures
Director: Kyra Buschor, Constantin Paeplow
Editor: Passion Pictures
Sound Design: Nami Strack
Post Production: Framestore
Audio Post Production: Factory Studios