Financial Times and Google: Hidden Cities by Adam&EveDDB

Date: Aug 2016
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Adam&EveDDB has launched the next stage of its Hidden Cities campaign for the FT and Google.

Hidden Cities: Rio (, timed to coincide with the start of the 2016 summer Olympics, is the first in the series to include a virtual reality element, which was created by Visualise.

The immersive documentary, with reporting and voiceover by Brazil correspondent Samantha Pearson explores the social dynamics and physical landscape of Rio’s favelas, giving viewers a sense of the Rio behind the games.

The content is free to access on the FT’s website and uses Google Cardboard, which will be distributed with the paper on Saturday, to give a VR experience on mobile.


Chief Creative Officer: Ben Priest

Executive Creative Director: Ben Tollett, Richard Brim

Additional Credits: Agency Producer: Goldie Robbens (VR Film), Rumit Shah, Maebh Kelly (site)

Planner: Martin Beverly, Will Grundy

Management Planner: Alex Hesz

Account Director: Sam Brown

Account Manager: Nina Godinho

Production, Edit and Post Production Company: VR Film – Visualise

Executive Producer: Matthew Shannon

Producer: Alex McMaster, Sophia Georgiou

VR Director: Henry Stuart

Camera: Christopher Corles

Sound: Henrik Oppermann

Post Production: Christopher Corless, Henrik Opperman, Tom Hawksley, David Robinson, Jonathan Curran

Production Company: Site – Psycle

Music Composer: Klang

Company: Catalyst Music

Music Producer: Rebecca Grierson

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