Adam&EveDDB has launched the next stage of its Hidden Cities campaign for the FT and Google.
Hidden Cities: Rio (https://hiddencities.ft.com/rio), timed to coincide with the start of the 2016 summer Olympics, is the first in the series to include a virtual reality element, which was created by Visualise.
The immersive documentary, with reporting and voiceover by Brazil correspondent Samantha Pearson explores the social dynamics and physical landscape of Rio’s favelas, giving viewers a sense of the Rio behind the games.
The content is free to access on the FT’s website and uses Google Cardboard, which will be distributed with the paper on Saturday, to give a VR experience on mobile.
Chief Creative Officer: Ben Priest
Executive Creative Director: Ben Tollett, Richard Brim
Additional Credits: Agency Producer: Goldie Robbens (VR Film), Rumit Shah, Maebh Kelly (site)
Planner: Martin Beverly, Will Grundy
Management Planner: Alex Hesz
Account Director: Sam Brown
Account Manager: Nina Godinho
Production, Edit and Post Production Company: VR Film – Visualise
Executive Producer: Matthew Shannon
Producer: Alex McMaster, Sophia Georgiou
VR Director: Henry Stuart
Camera: Christopher Corles
Sound: Henrik Oppermann
Post Production: Christopher Corless, Henrik Opperman, Tom Hawksley, David Robinson, Jonathan Curran
Production Company: Site – Psycle
Music Composer: Klang
Company: Catalyst Music
Music Producer: Rebecca Grierson