Eve Sleep has launched a brand platform in France called ‘La Vie En Jaune’, which translates as 'Life In Yellow’.
To mark the launch, Adam&eveDDB has created a new film, ‘Le Coq’, which features a stop-motion singing cockerel. The film is devised to encapsulate the feeling you get when you wake up after having a really great night’s sleep.
The new campaign marks a strategic shift for the sleep wellness brand. The ‘La Vie En Jaune’ platform is inspired by Eve Sleep’s yellow brand identity and core product benefit to give people a better night's sleep.
Chief Creative Officer:Richard BrimCreative Directors: Mark Lewis, Matt Fitch, Nat PotterCopywriter: Edward UsherArt director:Xander HartAgency producer: Kreepa NaisbittPlanners: James MacAskill, Martin BeverleyProject Manager: Abi RobinsonManaging Director: Paul BillingsleyAccount Director: Mitch LovichAccount Manager: Yael GenossarDesign: King Henry
Designers: Roberto Celentano, Nadine Fer
Playout: GutenbergProducer: Gwenaela Quillere
Media agency: Mediaplus (France)
Production company: Hornet Animations Inc.Executive Producer: Anne SkopasProducer:Trever StewartDirector: Peter Sluszka
Music Supervisor: Theodore MusicAudio Post Production: Mark Hills atFactoryBande son : Hocus Pocus de Focus