Camelot: When We All Play A Little, Fun Stuff Happens by Adam&EveDDB

When diversity becomes second nature, advertising will ultimately be more authentic and deliver a far greater impact.

C Talent, a management company for d/Deaf and disabled talent, consulted Camelot in its latest commercial, showcasing the transformational effect that National Lottery Good Causes funding has on UK society.

Disabled lead performer, Ekow, and C Talent Accessibility Coordinator, Dan Edge, show how when the intersectionality in advertising and disability inclusion is practiced correctly, companies can capitalize on an untapped market — the disabled community.