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Bulldog Skincare: Bank Robbery by Adam&Eve/DDB

Date: Sep 2017
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Bulldog Skincare for Men is launching a new campaign character, the telepathic bulldog, in a TV ad titled ‘Bank Robbery’, created by Adam&Eve/DDB.

The brand’s new ambassador, the truth-saying telepathic bulldog truly understands men, helping them out in moments of dire need and offering a little skincare advice along the way.

Directed by Gary Freedman of Independent Films, ‘Bank Robbery’ sees the telepathic bulldog interrupt the male protagonist, Andy, as he prepares to rob a bank on a busy street, in broad daylight, in an old camper van. Clearly unsuited to the task, Andy has turned to desperate measures to finance the cost of a fast approaching wedding season (with one of them in Fiji).

‘Bank Robbery’ launches on TV and online on 29 September 2017. Media planned and bought by the7stars.


Client: Bulldog Skincare

Brand: Bulldog

Project name: Bank Robbery

Client: Nick Parker, head of marketing

Group chief creative officer: Ben Priest

Chief creative officer: Richard Brim

Creative director/s: Mark Lewis and Matt Fitch

Copywriter: John-Trainor Tobin & Clarissa Dale

Art director: John-Trainor Tobin & Clarissa Dale

Agency producer: Jimena Seoane

Planner: Thomas Keane

Business director: Sam LeCoeur

Account director: Edward Hughes

Account manager: Ashley Lewis

Designer/typographer: King Henry studio

Media agency: the7stars

Media planner: Caroline Tucker

Production company: Independent

Executive producer: Jani Guest

Producer: Adam Saward

Director: Gary Freedman

D.O.P: David Ungaro

Editing company: The Playroom

Editor: Adam Spivey

Post production: MPC

Post producer: Annabel Bennett

VFX supervisor: Alex Lovejoy

Colourist: Jean Clement Soret

Audio post production: Factory

Audio post producer: Becs Bell

Sound designer: Dan Beckwith

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