Booking.com: Live Curious by Adam&EveDDB
- Location:
Booking.com is inviting its customers to explore their curiosities in 'Live Curious' campaign. The campaign wills customers to look beyond generic apartments to unlock a wider world fueled by curiosity.
Booking.com has launched an off-the-wall ad to demonstrate the unique places the platform has to offer.
Created by adam&eveDDB, the ad opens with a montage of typical holidaymaker scenes - barbecuing sausage, friends enjoying food in a nondescript location and a mother plastering herself with suncream in a family-packed car.
Over the top, the voiceover teases: "At booking.com you can find a house, you can find a car. You can even find... a bubble."
The scene then shoots to a couple waking up under the starts, encased in accommodation that's shaped like a bubble.
The ad then unfolds into a series of bizarre scenes. From a tree laden in goats to a face licking giraffe, the inherent message is to 'Live Curious' and embrace all the experiences that come your way.
Credits
Booking.com
Chief Marketing Officer: Pepijn Rijvers
Head of Brand: Matthew Gerrie
Brand Creative Director: Andrew Smith
Sr. Brand Creative Lead: Diana Agudelo
Production Director: Carine van der Heijden
Producer: Liza Rietvelt
adam&eveDDB
Chief Creative Officer: Richard Brim
Creative Director: Laura Rogers
Creatives: Stevie Rowing - Parker & Emily Tolley
Executive Strategy Director - Martin Beverley
Production Company
Director: Big Red Button (Biscuit.)
Producer: Emily Atterton
Editor: Saam Hodivala (Workeditorial)
VFX Production: The Mill
VFX Producer: Tom Manton
VFX Creatives: Nina Mosand, Gareth Brannan,
Music: ‘Warni Warni’ by Omar Souleyman
Sound & Mix: Factory