The Drum Awards Festival - Official Deadline

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Date: Mar 2019
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Booking.com is inviting its customers to explore their curiosities in 'Live Curious' campaign. The campaign wills customers to look beyond generic apartments to unlock a wider world fueled by curiosity.

Booking.com has launched an off-the-wall ad to demonstrate the unique places the platform has to offer.

Created by adam&eveDDB, the ad opens with a montage of typical holidaymaker scenes - barbecuing sausage, friends enjoying food in a nondescript location and a mother plastering herself with suncream in a family-packed car.

Over the top, the voiceover teases: "At booking.com you can find a house, you can find a car. You can even find... a bubble."

The scene then shoots to a couple waking up under the starts, encased in accommodation that's shaped like a bubble.

The ad then unfolds into a series of bizarre scenes. From a tree laden in goats to a face licking giraffe, the inherent message is to 'Live Curious' and embrace all the experiences that come your way.

Credits

Booking.com

Chief Marketing Officer: Pepijn Rijvers

Head of Brand: Matthew Gerrie

Brand Creative Director: Andrew Smith

Sr. Brand Creative Lead: Diana Agudelo

Production Director: Carine van der Heijden

Producer: Liza Rietvelt

adam&eveDDB

Chief Creative Officer: Richard Brim

Creative Director: Laura Rogers

Creatives: Stevie Rowing - Parker & Emily Tolley

Executive Strategy Director - Martin Beverley

Production Company

Director: Big Red Button (Biscuit.)

Producer: Emily Atterton

Editor: Saam Hodivala (Workeditorial)

VFX Production: The Mill

VFX Producer: Tom Manton

VFX Creatives: Nina Mosand, Gareth Brannan,

Music: ‘Warni Warni’ by Omar Souleyman

Sound & Mix: Factory