Amstel: Bridges on Bridges by Adam&EveDDB
- Location:
Amstel’s new TV commercial sees a Hollywood legend become a human bridge to encourage people to come together and connect over a golden bier.
The advert, titled Bridges on Bridges features a gigantic Jeff Bridges, literally becoming a human bridge with his arms connecting both sides of the canal for the people of Amsterdam to come together. Since Amstel was first brewed in 1870 by two friends who wanted to share a better bier, Amstel has always been about fostering friendships over a pint of bier.
The latest ad is no different, it encapsulates these brand values and demonstrates why life is more interesting and rewarding when we come together and strive to bridge those gaps that would otherwise keep us apart.
Credits
Production Company: Anonymous Content
Director: Tim Godsall
Executive Producer: Tash Tan
Producer: Debbie Ninnis
Production Manager: Maddy Perkins
Cinematographer
Director of Photography: Barry Ackroyd
Post Production: Moving Picture Company
VFX Supervisor: Dan Lorenzini
Post Production Producer: Magda Krimitsou
Colourist: George Kyriacou
Editing: Final Cut
Editor: Rick Russell
Audio Post Production: Factory
Sound Design and Mix: Dan Beckwith
Audio Producer: Becs Bell
Advert creation: adam&eveDDB
CEO: Mat Goff
CCO: Rick Brim
Executive Strategy Director: Martin Beverley
Creative Director: Simon Vicars & Andre Sallowicz
Creatives: Matt Fitch & Mark Lewis
Business Director: Tom White
Account Director: Mitch Lovich
Account Manager: Janki Shah
Producer: Panos Louca
Assistant Producer: Natasha Alderson
Music credentials
Original Composition: Benjamin Woodgates
Composition Title: Building Bridges
Music Supervisor: Ed Bailie, Leland Music
HEINEKEN Marketing Team
Cindy Tervoot, UK Marketing Director
Nic Casby, Brand Director
Sonia Crocker, Brand Manager, Amstel
Planning Director: Will Grundy
