Amstel: Bridges on Bridges by Adam&EveDDB

Client: Amstel
Date: Apr 2019
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Amstel’s new TV commercial sees a Hollywood legend become a human bridge to encourage people to come together and connect over a golden bier.

The advert, titled Bridges on Bridges features a gigantic Jeff Bridges, literally becoming a human bridge with his arms connecting both sides of the canal for the people of Amsterdam to come together. Since Amstel was first brewed in 1870 by two friends who wanted to share a better bier, Amstel has always been about fostering friendships over a pint of bier.

The latest ad is no different, it encapsulates these brand values and demonstrates why life is more interesting and rewarding when we come together and strive to bridge those gaps that would otherwise keep us apart.

Credits

Production Company: Anonymous Content

Director: Tim Godsall

Executive Producer: Tash Tan

Producer: Debbie Ninnis

Production Manager: Maddy Perkins

Cinematographer

Director of Photography: Barry Ackroyd

Post Production: Moving Picture Company

VFX Supervisor: Dan Lorenzini

Post Production Producer: Magda Krimitsou

Colourist: George Kyriacou

Editing: Final Cut

Editor: Rick Russell

Audio Post Production: Factory

Sound Design and Mix: Dan Beckwith

Audio Producer: Becs Bell

Advert creation: adam&eveDDB

CEO: Mat Goff

CCO: Rick Brim

Executive Strategy Director: Martin Beverley

Creative Director: Simon Vicars & Andre Sallowicz

Creatives: Matt Fitch & Mark Lewis

Business Director: Tom White

Account Director: Mitch Lovich

Account Manager: Janki Shah

Producer: Panos Louca

Assistant Producer: Natasha Alderson

Music credentials

Original Composition: Benjamin Woodgates

Composition Title: Building Bridges

Music Supervisor: Ed Bailie, Leland Music

HEINEKEN Marketing Team

Cindy Tervoot, UK Marketing Director

Nic Casby, Brand Director

Sonia Crocker, Brand Manager, Amstel

Planning Director: Will Grundy

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