Camelot: Amazing Starts Here by Adam&EveDBB

Client: Camelot
Date: Sep 2018
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Camelot is launching a major new brand promise for The National Lottery.

The new strategy and strapline, ‘Amazing Starts Here’, which has been created by adam&eveDDB and which will be rolled out across all of The National Lottery’s games and brands, aims to bring the purpose of The National Lottery to life by highlighting the fact that it makes ‘amazing’ happen for people – for the winners of prizes of all sizes and the Good Causes that The National Lottery supports, such as charities, museums, the British film industry and grassroots community projects.


Client: Camelot

Brand: The National Lottery

Project name: Fisherman

Client: Hayley Stringfellow, Head of Brand Marketing

Group Executive Creative Director: Ben Tollett

Chief Creative Officer: Richard Brim

Deputy Executive Creative Director: Antony Nelson

Copywriter: Andy McAnaney

Art director: Christian Sewell

Agency producer: Sian Parker

Planner: David Golding, Chief Strategy Officer, Hannah MacKenzie, Planning Director, Thomas Keane, Planning Director

Managing Partner: Sam LeCoeur

Business Director: Sarah Kay

Account Director: Loella Bowles

Account Manager: Ashley Lewis

Account Executive: Frankie Cuffaro


Media agency: Vizeum

Production company: Smuggler

Executive Producer: Fergus Brown

Producer: Nick Sutherland Dodd

Director: Mark Molloy

D.O.P: Steve Annis

Editing Company: The Quarry

Editor: Paul Watts

Post Production: MPC

Post Producer: Amy Richardson

VFX Shoot Attend: Timo Huber

VFX Lead: Dan Sanders

3D Artist: N/A

Colourist: Tom Poole @ Company 3

Illustrator: N/A

Music Supervisor: Toby Williams and Codie Childs at Leland Music

Audio Post Production: Sam Ashwell @ 750mph

Soundtrack name and composer: Luca D’Alberto ‘Her Dreams (re-work)’

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Added 13 June 2019
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