Camelot: advert-top-1 by Adam&EveDBB
- Location:
Camelot is launching a major new brand promise for The National Lottery.
The new strategy and strapline, ‘Amazing Starts Here’, which has been created by adam&eveDDB and which will be rolled out across all of The National Lottery’s games and brands, aims to bring the purpose of The National Lottery to life by highlighting the fact that it makes ‘amazing’ happen for people – for the winners of prizes of all sizes and the Good Causes that The National Lottery supports, such as charities, museums, the British film industry and grassroots community projects.
Credits
Client: Camelot
Brand: The National Lottery
Project name: Fisherman
Client: Hayley Stringfellow, Head of Brand Marketing
Group Executive Creative Director: Ben Tollett
Chief Creative Officer: Richard Brim
Deputy Executive Creative Director: Antony Nelson
Copywriter: Andy McAnaney
Art director: Christian Sewell
Agency producer: Sian Parker
Planner: David Golding, Chief Strategy Officer, Hannah MacKenzie, Planning Director, Thomas Keane, Planning Director
Managing Partner: Sam LeCoeur
Business Director: Sarah Kay
Account Director: Loella Bowles
Account Manager: Ashley Lewis
Account Executive: Frankie Cuffaro
Designer/Typographer:
Media agency: Vizeum
Production company: Smuggler
Executive Producer: Fergus Brown
Producer: Nick Sutherland Dodd
Director: Mark Molloy
D.O.P: Steve Annis
Editing Company: The Quarry
Editor: Paul Watts
Post Production: MPC
Post Producer: Amy Richardson
VFX Shoot Attend: Timo Huber
VFX Lead: Dan Sanders
3D Artist: N/A
Colourist: Tom Poole @ Company 3
Illustrator: N/A
Music Supervisor: Toby Williams and Codie Childs at Leland Music
Audio Post Production: Sam Ashwell @ 750mph
Soundtrack name and composer: Luca D’Alberto ‘Her Dreams (re-work)’