National Lottery: advert-body-2 by Adam&Eve/DDB
- Location:
adam&eveDDB has launched its latest campaign for National Lottery operator Camelot, featuring National Lottery-funded project Haircuts4Homeless.
As the second instalment of Camelot’s new ‘Amazing Starts Here’ brand platform – which aims to firmly establish playing The National Lottery as something everyone in the country can feel great about – the new campaign focuses on the amazing good cause projects funded by The National Lottery and its players. The 60-second TV spot, which broke on 10 November during X Factor, heroes National Lottery Good Cause project Haircuts4Homeless. In the film, homeless people are shown attending a Haircuts4Homeless session.
The Haircuts4Homeless community group was set up in 2014 by veteran hairdresser Stewart Roberts in his quest to build a community of skilled hairdressers who volunteer their time to cut the hair of homeless people. The charity now has around 300 volunteers working across 45 locations in the UK, who provide homeless people with so much more than a haircut.
As well as the TV ad, radio, social and press partnerships will highlight even more Good Causes stories, which have only been made possible thanks to National Lottery players, in the run-up to Christmas.
Credits
Client: Camelot
Brand: The National Lottery
Project name: Haircuts4Homeless
Client: Hayley Stringfellow, Head of Brand Marketing, Arabella Gilchrist, Head of One National Lottery Partnerships & Content
Group Executive Creative Director: Ben Tollett
Chief Creative Officer: Richard Brim
Copywriter: Andy McAnaney
Art director: Christian Sewell
Agency producer: Rosie Grayson
Planner: David Golding, Chief Strategy Officer, Hannah MacKenzie, Planning Director
Managing Partner: Sam LeCoeur
Business Director: Sarah Kay
Account Director: Loella Collier
Account Manager: Ashley Lewis
Account Executive: Frankie Cuffaro
Media agency: Vizeum
Production company: Pulse
Executive Producer: Lucy Kelly
Producer: John Bannister
Director: Nicolas Jack-Davies
D.O.P: Jonas Mortensen
Editing Company: TenThree
Editor: Billy Mead
Post Production: MPC
Post Producer: Tamara Mennell
Colourist: Richard Fearon
Music Supervisor: Sync Licensing
Audio Post Production: 750
Soundtrack name and composer: ‘Something For Nothing’ Tom Hickox
