Agency: Adam+Eve
Date: Apr 2017
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Lloyds Bank has launched a new brand campaign to demonstrate the bank’s support for the people, businesses and communities of Britain.

The campaign shows how Lloyds Bank has been by the side of their customers through changes of every kind over the last 250 years: changes in the way British people live, changes in the way British people work, and upheavals like the Industrial Revolution which changed our place in the world.


Client: Lloyds Bank Brand:

Lloyds Bank Project name: New Dawn

Client: Catherine Kehoe - Managing Director Group Brands & Marketing / Ros King - Marketing Communications Director, Brands & Marketing / Jean Reddan - Head of Marketing Communications

Group Chief Creative Officer: Ben Priest

Chief Creative Officer: Richard Brim

Creative Directors: Feargal Ballance & Patrick McClelland

Agency TV Producer: Patrick Cahill

Agency Print Producer: Amanda Davies

Integrated Assistant Producer: Laurelle May

Global Chief Strategic Officer: David Golding

Planning Director: Ben Worden

Senior Planner: Hannah Mackenzie

Business Director: Charlotte Wolfenden

Account Directors: Fay Taylor, Alex Attfield

Account Managers: Verity Evans, Ellie Field, Rachel Pinfield

Photographer: Dean Rogers

Retoucher: Mark Henry

Typographer/Designer: Scott Silvey

Media agency: Greenhouse

GroupM Media planner: Jonathan Hill, Mark Cochrane

Production company: Academy Films

Director: Frederic Planchon

​ Producer: Lucy Gossage

​ D.O.P: Matias Boucard

​ Editing Company: The Quarry

Editor: Jonnie Scarlett

Post Production: The Mill

Post Producer: Alex Fitzgerald, Kirsty Ratcliffe

2D Lead Artist: Gary Driver

3D Lead Artist: Alan Williamson

Colourist: Jean-Clement Soret

​ Audio Post Production: WAVE

Music track title: Praise You Music track artist: Hannah Grace