Lloyds Banking Group: By Your Side by Adam+Eve
- Location:
Lloyds Bank has launched a new brand campaign to demonstrate the bank’s support for the people, businesses and communities of Britain.
The campaign shows how Lloyds Bank has been by the side of their customers through changes of every kind over the last 250 years: changes in the way British people live, changes in the way British people work, and upheavals like the Industrial Revolution which changed our place in the world.
Credits
Client: Lloyds Bank Brand:
Lloyds Bank Project name: New Dawn
Client: Catherine Kehoe - Managing Director Group Brands & Marketing / Ros King - Marketing Communications Director, Brands & Marketing / Jean Reddan - Head of Marketing Communications
Group Chief Creative Officer: Ben Priest
Chief Creative Officer: Richard Brim
Creative Directors: Feargal Ballance & Patrick McClelland
Agency TV Producer: Patrick Cahill
Agency Print Producer: Amanda Davies
Integrated Assistant Producer: Laurelle May
Global Chief Strategic Officer: David Golding
Planning Director: Ben Worden
Senior Planner: Hannah Mackenzie
Business Director: Charlotte Wolfenden
Account Directors: Fay Taylor, Alex Attfield
Account Managers: Verity Evans, Ellie Field, Rachel Pinfield
Photographer: Dean Rogers
Retoucher: Mark Henry
Typographer/Designer: Scott Silvey
Media agency: Greenhouse
GroupM Media planner: Jonathan Hill, Mark Cochrane
Production company: Academy Films
Director: Frederic Planchon
Producer: Lucy Gossage
D.O.P: Matias Boucard
Editing Company: The Quarry
Editor: Jonnie Scarlett
Post Production: The Mill
Post Producer: Alex Fitzgerald, Kirsty Ratcliffe
2D Lead Artist: Gary Driver
3D Lead Artist: Alan Williamson
Colourist: Jean-Clement Soret
Audio Post Production: WAVE
Music track title: Praise You Music track artist: Hannah Grace
