The Drum Awards Festival - Official Deadline

-d -h -min -sec

Agency: Adam+Eve
Date: Apr 2016
Your Vote
4/5
Overall Rating
4/5
Opps, please vote again
166 votes

The Financial Times has unveiled a new brand campaign with the endline ‘Make the right connections.’ It demonstrates how the FT takes readers beyond the headlines and helps them connect the dots between events and issues in an increasingly complex and interconnected world.

The global campaign is comprised of a range of creative executions that illustrate cause and effect around consequential subjects such as technological disruption, the China slowdown, Brexit, and the US election.

The first round of creative work covers: the impact of the China slowdown on African commodities, how a change in the Chinese diet is affecting the Australian land market, what might happen to Bordeaux sales if the Chinese property market goes bust, the impact virtual reality could have on the tourism industry, and whether a post-Brexit Britain could become the Venice of the 21st century.

The campaign will run across multiple marketing segments, including brand, B2C, B2B, and retail and will be promoted through social, search, display, print and outdoor in the UK, US and Asia.

Credits

Chief Creative Officer: Ben Priest

Executive Creative Director: Ben Tollett, Richard Brim

Creative Director: Paul Cohen

Art Director: Matt Gay

Copywriter: John Long

Additional Credits: Agency Producer: Amy Coomber

Assistant Integrated Producer: Freddir Elcock

Project Manager: Caroline Tripp

Strategy Director: Tom Sussman

Graduate Planner: Bruce Langfield

Managing Partner/Executive Interactive Director: Alex Hesz

Business Director: Mike Stern

Account Director: Jo Lorimer

Designer/Head of Design: Paul Knowles, King Henry London

Retouching: Stanley’s Post

Image Partner: Getty