Hey Girls: Period Poverty Print by adam&eveDDB
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The next phase of adam&eveDDB's Hey Girls #SeeingRed campaign in print, podcast audio is designed to make you angry about period poverty.
A psychological study is at the heart of a new campaign by Hey Girls, the social enterprise founded by Celia Hodson to tackle period poverty. The idea, created by Adam&EveDDB, revolves around a film called ‘Seeing Red’ which has been carefully crafted to evoke anger that motivates positive action.
Conceived by Adam&EveDDB, the idea came from the insight that despite its negative connotations, anger is one of the most motivating human emotions. The aim was to harness anger to encourage positive action – in this case, to remove the injustice of period poverty.
Credits
Client: Hey Girls
Brand: Period Poverty
Project/Campaign name: Seeing Red
First Air Date: 28 th May 2021
Client/s Team:
Founder & CEO: Celia Hodson
Senior Marketing Manager: Amy Briggs
Brand Development Lead: Kirsten Blackburn
Website & E-Commerce Manager: Rechenda Smith
Agency: adam&eveDDB
Chief Creative Officer: Richard Brim
Global Creative Director: Laura Rogers
Copywriter: Andy McAnaney
Art director: Christian Sewell
Agency producer: Nicola Applegate
Head of Planning: Milla McPhee
Planner: Beth Mackenzie
Project Manager: Hanna Dowty
Social Creative: Rebecca Wilson
Executive Content Director: Simon Adamson
Joint CEO: Tammy Einav &/ Mat Goff
Managing Partner: Charlotte Cook
Account Director: Kathryn Gooding
Account Manager: Olivia Rose
Legal: Annika Patel, Freya Vale, Tom Campbell & Candice McLeod
Design: King Henry
Founder: Carolyn Henry
Head of Design: Alex Fairman
Senior Designer: Tomek Drozdowski
Studio Manager: Rob Wallis
Deputy Studio Manager: Dave Callow
Print Producer: Jonny Young
Head of Production: Marc Dolby
Retoucher: Gemma Lawton
Retouching Studio Manager: Dan Sandalls
Artworker: David Pluckrose
Digital Producer: Jamie Demetriadi
Interactive Design Director: Mauricio Brandt
Digital Designer: Anna Barros
Dispatch Controller: Ezat Ahmadi
Team Assistant: Selina Faircloth
Media agency: the7stars
