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Are influencers the new source of creativity?

Jack Ibbetson

pr manager, EMEA

Qaiser Bachani

global digital marketing and Europe consumer experience lead

Lynn Lester

managing director of events

Katie Hunter

social and influencer lead

Lisa Targett

global head of sales

#StayHome. Save Lives. by Ad Council

Agency: Ad Council
Date: Apr 2020
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The Ad Council has joined forces with Google, the ANA, and other advertising, media, and marketing trade associations, on an industry-wide movement that begs the American public to '#StayHome. Save Lives'.

The movement builds on the success of #AloneTogether – a social distancing campaign created by MTV, Comedy Central, Paramount, CMT and the Entertainment & Youth Brands of ViacomCBS in partnership with the Ad Council.

The main aim of ‘#StayHome. Save Lives’ is to encourage as many people possible to stay home to slow the spread of coronavirus.

As part of the campaign, those on board will update their logos with a roof icon, across social media channels and websites. Further, to demonstrate support of this movement, they will promote PSAs that focus on social distancing.

The roof asset was designed by Google and the #AloneTogether PSA assets were developed by the Entertainment & Youth Brands of ViacomCBS.