Agency: Ad Council
Date: Apr 2020
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The Ad Council has joined forces with Google, the ANA, and other advertising, media, and marketing trade associations, on an industry-wide movement that begs the American public to '#StayHome. Save Lives'.

The movement builds on the success of #AloneTogether – a social distancing campaign created by MTV, Comedy Central, Paramount, CMT and the Entertainment & Youth Brands of ViacomCBS in partnership with the Ad Council.

The main aim of ‘#StayHome. Save Lives’ is to encourage as many people possible to stay home to slow the spread of coronavirus.

As part of the campaign, those on board will update their logos with a roof icon, across social media channels and websites. Further, to demonstrate support of this movement, they will promote PSAs that focus on social distancing.

The roof asset was designed by Google and the #AloneTogether PSA assets were developed by the Entertainment & Youth Brands of ViacomCBS.