She Can Stem by Ad Council

NBC’s Today has debuted a television public service ad (PSA) featuring the show’s anchors to encourage girls throughout the country to pursue their interests in STEM—science, technology, engineering and math.

The spot, a part of the national She Can STEM campaign, was created by ad agency Deloitte Digital in collaboration with the Ad Council, a non-profit and leading producer of social impact campaigns for 80 years, and IF/THEN, an initiative of Lyda Hill Philanthropies.