Science Moms by Ad Council

The Ad Council is working with a group called Science Moms to launch a nationwide ad/PSA campaign to bring climate conversation to the forefront.

Science Moms is a non-partisan group of climate scientists who are also moms—it’s the largest educational effort on climate change since Al Gore’s push on climate education in 2007.

According to new and unreleased data conducted this August by the Potential Energy Coalition, more than 60% of Americans are concerned about climate change, but only 14% talk about the issue often, leading us to ask the crucial question: what will it actually take to start a conversation on climate change?