The Drum Awards Festival - Extended Deadline

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Client: Ad Council
Date: Apr 2020
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Alongside its latest #AloneTogether PSA, the Ad Council has created a campaign to thank those on the front lines of the Covid-19 pandemic that features the unreleased new song from Alicia Keys, 'Good Job.'

Designed to show gratitude for all essential workers, including doctors, delivery drivers, grocery store workers, the campaign is supported by Ally Financial, Clear Channel, New Traditions, New York Times, Outcome Health, Vistar, and additional partners, the Out There For Us initiative utilizes digital out-of-home (OOH) advertising space and video to display messages of thanks to those continuing to leave their homes and power American society: essential workers.

Developed pro bono by creative agency R/GA, the OOH and video assets thank essential workers in specific professions including health workers, truck drivers, caregivers, grocers, sanitation workers, police officers and more.