Hurricane Harvey Relief fund: advert-body-1 by Ad Council

In response to the devastation caused by Hurricane Harvey, the Ad Council has released new public service advertisements (PSAs) to encourage Americans to make monetary contributions to relief efforts.

The first PSA, 'Hard at Work', utilizes stop-motion animation of a dollar bill being molded into shapes that will assist in the recovery efforts, like building materials, medical devices and houses. It directs audiences to visit HurricaneHarveyAid.org, where they can contribute to the rescue and recovery efforts by donating to organizations providing necessary supplies and services to those affected by Hurricane Harvey.

The PSA demonstrates how donating money is the best way to help in the wake of a disaster like this one. Several organizations came together to donate resources to enable the timely distribution of the PSA campaign – there are more planned. Extreme Reach, the cloud technology platform for TV & Video ad workflow and Talent & Rights management, donated the digital distributions. Studio Center, a commercial radio production house, donated studio time for the radio spots. Laser Video, a post-production company, donated their editing services for the production of the TV spot. On the Spot Media, a premier distributor of advertising content across North America, donated the print distribution.

The second PSA, 'Texas Strong', was done in partnership with Texas-based ad agency GSD&M. In it, the Texas flag is pictured. We hear the noises of relief efforts as animation makes the blue in the flag rise like flood waters and covers the flag. As the water receds, the voice of actor and proud Texan Matthew McConaughey comes on and says: "Harvey can't mess with Texas, so donate now to make Texas whole again."