The Drum Awards for Marketing - Extended Deadline

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Agency: Ad Council
Date: Jun 2020
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To support the ongoing fight for racial justice for the Black community, the Ad Council and R/GA have launched a new PSA from the iconic 'Love Has No Labels 'campaign to inspire all Americans to fight for racial equality in America.

Building on the campaign’s longstanding effort to address bias, the film holds a mirror to the simple acts of freedom often celebrated and taken for granted by non-Black Americans, revealing the stark contrast of those freedoms and the way Black people in this country endure systemic racism and injustice.

The campaign ultimately encourages viewers to come together for racial justice, directing to lovehasnolabels.com for educational and actionable resources to help continue the work toward equality.