Client: Ad Council
Date: Oct 2021
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Ad Council and the Department of Veterans Affairs are launching “Don’t Wait. Reach Out”— a new national campaign encouraging struggling veterans to seek support before their challenges become too overwhelming.

Created by TBWA\Chiat\Day New York, 'Don’t Wait. Reach Out' was informed by extensive research done along side a diverse group of veterns.

The digital ad will be amplied by out-of-home (OOH) and print media.


Ad Council/Veterans Affairs

SVP, Group Campaign Director Deb Leiter

Campaign Director Anna Rodriguez

Assistant Campaign Manager Raphael Reyes

LCSW, Program Analyst, VHA Office of Mental Health + Suicide Prevention Aimee Johnson

Health System Specialist, Suicide Prevention, VHA Office of Mental Health and Suicide Prevention Corey Terhune

Communication Specialist VA, Koby South

Communication Specialist VA, Rhett Herrera

Communication Specialist VA, Bobbi Hauptmann

TBWA\Chiat\Day New York

CCO, Chris Beresford-Hill

ECD, Ricard Valero

Art Director, Lauren Byers

Associate Copywriter, Wes Rhodes

Head Of Production, John Doris

EP, Chris Klein

Sr. Integrated Producer, Jessica Fiore

Business Director, Matthew Duerr

Business Manager, Gino Joasil

Business Affairs Manager, Ryan Hentsch

Strategy Director, Jennifer Kung

Strategist, Kate Fallon

Communications, Asheden Hill

CSO, James Sowden

CEO, Nancy Reyes

Anonymous Content

Director, Jovan Todorovic

Managing Director, Eric Stern

Executive Producer, SueEllen Clair

Head of Production, Kerry Haynie

Producer, Laura Miller


Editor, Milena Z. Petrovic

Managing Director, Lisa Houck

Producer, Nicholas Markus

Assistant Editor, Devin Steven

The Mill

Colorist, Mikey Rossiter

Producer, Claudia Gaspar