The Drum Awards Festival - Creativity

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Agency: Acres
Date: Jul 2017
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New York-based production company Acres executive producer Matt McLaughlin has teamed up with seasoned campaign manager and political strategist Bill Hyers to launch political media firm WIN.

The company’s mission is to create positive change through the best storytelling and new media strategy, aiming to work only with candidates and causes of substance. Their breakout ad for Wisconsin ironworker, and Paul Ryan challenger, Randy Bryce launched his race for Congress by painting an authentic portrait of the everyday working man. The spot combines the widely relatable healthcare woes of his mother with multiple sclerosis with a polished cinematic lens to position the progressive cancer survivor as an empowered citizen with the drive to truly inspire change.

The spot artfully juxtaposes the political semantics of Paul Ryan with the relatable narrative of this hometown man with a passion for helping his community on a ground level to provocatively challenge the speaker of the House to swap roles and see what a blue-collar work day is like. Since the video launched, it has racked up nearly 25m views and erupted widespread online conversation about the nontraditional candidate.


Production Company: Acres

Executive Producer: Matt McLaughlin

Political Strategist: Bill Hyers

​Client: WIN