Porsche: advert-body-1 by Achtung!
- Location:
For its next brand campaign, Porsche chooses an uncommon way to show the difference in emotional response of driving in a Porsche compared to an average car. With the help of neuroscientific research, Porsche shows that driving a Porsche gives our brains a stimulus that is characteristic of addiction.
Credits
Creative Director: Mervyn ten Dam
Additional Credits: Concept: Jasper Janssen & Niklas Kristensen
Strategy: Boris Nihom, Michael Van den Brande
Design: Kees Plattel, Roy van Dijk & Joost Huver
PR Agency: Hagens PR, Sarah Hagens, Yuki Kho, Denise Cremers
Photography: David de Jong
Neurological Science: Neurensics, Prof. Dr. Victor Lamme, Walter Limpens
Film Production: Wefim
Director: Jona Honer
Producer: Annemieke Boschma / Tobias Wilbrink
1st AD: Levi Wilbrink
DOP: Stephan Polman
Focus puller: Tein Brouwer
2nd camera assistant: Noen Brouwer
Gaffer: Willem van der Eerden
Best boy: Chris Vingerhoeds
Electrician: Aaron Tsanchz
Key grip: Jorrit Haas
Art: Marten Hoekstra
Editor: Xander Nijsten
Sounddesign: Taco Drijfhout
Grading: Barry (Captcha)
Visual effects: Daniel Falkenhagen (The Compound)
Laser: Marco Wienecke