The Drum Awards for Marketing - Extended Deadline

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Agency: Achtung!
Client: Porsche
Date: Mar 2016
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For its next brand campaign, Porsche chooses an uncommon way to show the difference in emotional response of driving in a Porsche compared to an average car. With the help of neuroscientific research, Porsche shows that driving a Porsche gives our brains a stimulus that is characteristic of addiction.

Credits

Creative Director: Mervyn ten Dam

Additional Credits: Concept: Jasper Janssen & Niklas Kristensen

Strategy: Boris Nihom, Michael Van den Brande

Design: Kees Plattel, Roy van Dijk & Joost Huver

PR Agency: Hagens PR, Sarah Hagens, Yuki Kho, Denise Cremers

Photography: David de Jong

Neurological Science: Neurensics, Prof. Dr. Victor Lamme, Walter Limpens

Film Production: Wefim

Director: Jona Honer

Producer: Annemieke Boschma / Tobias Wilbrink

1st AD: Levi Wilbrink

DOP: Stephan Polman

Focus puller: Tein Brouwer

2nd camera assistant: Noen Brouwer

Gaffer: Willem van der Eerden

Best boy: Chris Vingerhoeds

Electrician: Aaron Tsanchz

Key grip: Jorrit Haas

Art: Marten Hoekstra

Editor: Xander Nijsten

Sounddesign: Taco Drijfhout

Grading: Barry (Captcha)

Visual effects: Daniel Falkenhagen (The Compound)

Laser: Marco Wienecke