Absolut: Absolut Pride

The #AbsolutPride campaign, shot by David LaChapelle, features several well-known faces, voices and activists from the LGBTQ community – including Sasha Velour, Amanda Lepore, EJ Johnson, Jason Rodriguez, Alexandra Grey and more.

With a theme of fearless acceptance, the campaign pays homage to the history of the LGBTQ community – specifically the pride marches of the late 80’s – contemporized through the vast diversity of today’s community that is carrying the torch toward more inclusivity and awareness.

Absolut is dedicated to protecting the planet – and its people. Which is why Absolut has supported the LGBTQ community for the past 38 years and counting. This year, Absolut is raising awareness in celebration of more acceptance and diversity with an iconic, conversation-sparking image and campaign.

The brand is also opening the Pride celebrations to people across the country: Absolut is offering two lucky fans (and guests) the chance to win the ultimate #AbsolutPride experience during World Pride 2019 in New York City. Rules and entry info can be found here.

Also, the new hand-painted Absolut rainbow bottle allows people to show their pride – beyond just a season or month. More info on availability can be found here.