Absolut: Absolut Juice

Client: Absolut
Date: Aug 2019
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Absolut, Planet Earth’s Favorite Vodka, is introducing Absolut Juice – the new must-sip, gotta-spritz spirit of the summer – in collaboration with chart-topping singer Lizzo, with a new ad.

Absolut Juice and Lizzo will be “squeezing” the moments of summer into a movement with fans across the country. From exclusive video drops to a summer of juicy surprises, fans can #GetJuicy with Absolut Juice and Lizzo by following @AbsolutVodka_US on Instagram, Twitter and Facebook to be the first to see Lizzo’s exclusive collaboration with Absolut Juice.

With the perfect balance of Absolut Vodka and 5% real fruit juice, Absolut Juice offers a brand-new way to sip-with-a-spritz in two delicious favors, Strawberry and Apple. With no artificial flavors, real fruit juice and 99 calories or less per serving, Absolut Juice is perfect for mixing simple or craft-quality cocktails – like the summer-approved Absolut Juice & Soda with 20% fewer calories than a glass of rosé.

Credits

Client: Pernod Ricard

Brand: Absolut Vodka

Simon de Beauregard, Director of Conversations, Absolut

Jilly Gray, Senior Digital Manager, Absolut

Agency: Patrick Thomas O’Neill, LLC.

Chief Creative Officer: Patrick Thomas O’Neill Creative Director: Ryan DiDonato

Executive Producer: Jacquelyn Maloney Art Producer: Andrea Mariash

Business Affairs Company: Hailstorm

Business Affairs Managers: Michelle McKinney + Amy Sharma Production Company: World War Seven, LA

Director: JUCO

Production Company, Executive Producer/Partner: Josh Ferrazzano Production Company, Head of Production: Megan Pfaffenroth

Line Producer: Michael Mitchell

Director of Photography: Jeff Cronenweth Editorial Company: Wildchild Content, NY Editorial Managing Director: Scott Spanjich Editor: Richard Cooperman

Assistant Editor: Alex Tedesco

Telecine Company: Company 3, Santa Monica Senior Colorist: Dave Hussey

Telecine Senior Producer: Gabriel Wakeman Telecine Vice President: Ashley McKim

Post Production Company: Method, Santa Monica Post Production Executive Producer: Ananda Reavis Post Production Producer: Heather Saunders

Lead Compositor: Wensen Ho

Senior VFX Producer: Hayley Wallach

VFX Supervisor: Doug Luka, Ivan Guerrero FX Supervisor: Tomas Slancik

FX artist: Ehsan Parizi Tracker: David Derwin Modeler: Brian Dinoto

Lighting/Rendering: Claire Yawen Chang, Da Kim Compositors: Ryan Leonard, Chad Herrada

Mix Company: Lime Studios, Santa Monica Mix Executive Producer: Susie Boyajan Mix Senior Producer: Kayla Phungglan Mixer: Rohan Young

Mix Assistant: Peter Lapinski + Jeremy Nichols

Music Track: “Juice” performed by Lizzo, Courtesy of Atlantic Records Photographers: JUCO

Photo Retouching: Feather Creative

Lead Retouchers: Salma Khalil and Linn Edwards

Levi's: #ProudToBeMore

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