The Drum Awards for Marketing - Extended Deadline

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Client: Absolut
Date: Mar 2019
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Absolut Elyx celebrates its evolution with the unveiling of a striking new bottle design. The new Absolut Elyx bottle is a symbol of 'emboldened luxury', providing an even bolder shelf standout that gives a stronger platform for brand storytelling.

Brought to life by London-based design agency Stranger & Stranger, the new Absolut Elyx bottle boasts a timeless silhouette with opulent flare. Made from over 40% recycled glass, the design celebrates the vintage copper credentials central to the creation of Absolut Elyx, through a sleeker, lustrous and more elegant form.

While the Absolut Elyx bottle has evolved, the vodka remains unchanged. Available in more than 70 markets worldwide, Absolut Elyx is the luxury handcrafted expression of Absolut vodka. At 42.3% ABV, every drop of Absolut Elyx is made using wheat from one single estate in Åhus, Sweden, using the brand’s vintage copper still – every drop of Absolut Elyx is produced from seed to bottle within a 15-mile radius.

Credits

Design: Stranger & Stranger

Client: Absolut Elyx