Date: Apr 2020
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Change Please, the social enterprise that trains homeless people to work as baristas, has come up with a new initiative called Serious Tissues – a 100% recycled toilet paper brand sold to support NHS frontline workers. The brand launches on 30 April, with the name, branding, visual identity and tone of voice all developed by independent creative agency, Above+Beyond.

Serious Tissues has been in development by the Change Please team for close to a year, with the original intention to focus on tackling climate change with a commitment to plant trees all over the world. But the outbreak of Coronavirus has presented a more immediate need. So, the team has brought forward the launch of Serious Tissues from the summer to start making a difference right now. Rather than focusing on climate change, every penny of profit will go towards helping patients and the amazing NHS staff and volunteers who are dealing with this crisis on behalf of all of us.

100% of the profits from Serious Tissues will be in aid of the NHS Charities Together COVID-19 Urgent Appeal. The Appeal is being coordinated by NHS Charities Together - the umbrella organisation of 170 NHS Charity trusts across the country. The funds will be used where they are most needed and distributed by local NHS charities. They will provide wellbeing packs to help the workers through the demanding long shifts they’re putting in to fight the disease, as well as helping with the cost of travel, parking and accommodation for staff and volunteers, any unexpected requirements over the next few months and will support the recovery of NHS staff and volunteers after the pandemic.