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Subway: #TimeForASub by Above + Beyond

Client: Subway
Date: Jun 2021
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Subway is celebrating football fan get-togethers for this month’s Euros with its new #TimeForASub campaign to launch its Subway bundles across multiple territories including Europe, Middle East and India.

After being postponed for a year, the Euros is returning and the #TimeForASub campaign channels the excitement of finally being able to get the gang together to watch it.

The campaign, created by Above+Beyond, centres on a 30-second TV spot inspired by the hand signals used on the pitch to substitute players. It aims to inspire fans to choose Subway’s brand-new bundle meals whilst watching the big game. The brand will also be launching two brand new snacking items in the bundles – Potato Crispers and Nacho Chicken Bites – perfect for bigger group occasions.

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