Subway is celebrating football fan get-togethers for this month’s Euros with its new #TimeForASub campaign to launch its Subway bundles across multiple territories including Europe, Middle East and India.
After being postponed for a year, the Euros is returning and the #TimeForASub campaign channels the excitement of finally being able to get the gang together to watch it.
The campaign, created by Above+Beyond, centres on a 30-second TV spot inspired by the hand signals used on the pitch to substitute players. It aims to inspire fans to choose Subway’s brand-new bundle meals whilst watching the big game. The brand will also be launching two brand new snacking items in the bundles – Potato Crispers and Nacho Chicken Bites – perfect for bigger group occasions.