The Drum Awards for Marketing - Extended Deadline

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Client: ABC
Date: Mar 2018
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There is no doubt that last year’s Oscars ceremony ended on a very weird note, with Warren Beatty reading the wrong movie, La La Land, as the winner of Best Picture, when the real winner was Moonlight. Turns out, the actor was given the wrong envelope, which led to one of the most awkward moments in Oscar history.

With last year’s host, Jimmy Kimmel, back again for the 90th Academy Awards festivities, ABC decided to have some fun with it. In a 60-second promo, Kimmel recalls all the piles of mail in response to the night as he appears to be on a couch at a psychologist’s office. As Kimmel claims he’s losing his mind, especially since they’ve asked him back to host again, and asks what appears to be the doctor what he should do, it cuts to Beatty, who tells him, “I don’t care what you do, just get out of my house.”