The Drum Awards Festival - Official Deadline

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Agency: AB...
Date: Apr 2016
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A new campaign has launched by creative communications agency AB for one of the UK’s oldest and most respected visual impairment charities.

WESC Foundation offers a unique experience for young people and adults with visual impairment, including complex needs. Working in collaboration with AB, the new campaign is focused on their South West target audience to raise the charity’s profile to increase fundraising opportunities, corporate engagement, event attendees and general awareness within the community.

AB have been the charity’s communications agency for many years and they have a solid understanding of their brand and objectives - enabling them to create a fully integrated digital advertising campaign targeting specific audiences across film, social, display and PR.

The new film is at the centre of the campaign strategy, using actors to adopt the persona of a tour guide and group from the infamous Red Coat Guided Tours. The group visit iconic areas within the city of Exeter where the hilarious tour guide highlights some very quirky but true historical facts about the city… all leading up to a very bold unveiling that focuses on WESC.


Creative Director: Marcus Bennett

Copywriter: Rebecca Wass

Additional Credits: Executive Producer: Jason Purvis