Kantox: advert-body-1 by 93digital

Kantox is a B2B currency exchange platform that has now enabled businesses to transfer over $3 billion of currency around the globe. Having raised €10 million in a Series B venture round in 2015, Kantox approached 93digital at the start of 2016 looking for a full top down revamp of their website.

They wanted expert WordPress knowledge that would deliver a security conscious and highly technical, strategic rethink of a complex site, providing the flexibility the marketing team needed to drive the exponential growth of Kantox.

Kantox needed more than just a nice redesign. We began the project with a full analytics audit and detailed research into buyer personas. We then spent two days on the ground with the Kantox team in Barcelona, where we ran sessions with their marketing, analytics, content and technology teams to develop the user journeys, site architecture and content strategy required to get potential Kantox customers from website visitors to converted new customers.

The site is fully responsive, supports 5 languages and integrates heavily with the Kantox API and HubSpot CRM. WordPress has been customised to be entirely modular, meaning the Kantox marketing team can continue to deploy pages for their campaigns entirely through the CMS.