Greenpeace has again entrusted 84.Paris for its end-of-the-year communication. For the first time, the NGO and its agency are addressing air pollution through a film by directed by Anna Mantzaris, who recently worked alongside Wes Anderson on his first long-form animation 'The Isle of Dogs'.
This year recounts a modern, emotional Christmas story with a surprise twist. This seemingly heart-warming story about a little girl and her bear reveals an unexpected message that will make you want to watch it again: we must mobilize against the dangers of air pollution.
'The Handmade Gift' tells the story of a little girl who, learning about the grave effects of air pollution, worries for her teddy bear’s health. Determined to protect him, she makes him a Christmas gift – a hand-made face mask, surprising, and worrying, her family. The film ends with the message that no mask, no scarf can be an effective protection, and that, in France, 75% of young children breathe air that’s harmful to their health.
Produced by Passion Animation Studios in London, and directed by the Swedish Anna Mantzaris, graduate of the Royal College of Art, 'The Handmade Gift' uses stop motion animation to convey the story. The film’s production required over 80 hours of shooting on 3 sets simultaneously, using handmade puppets and props.
The film will be available online and will air on a large screen at a Parisian Christmas market near the Jardin des Tuileries.
— Brand Management : Clément Schmitt, Cécile Génot, Ghislain Gardarin
— Agency : 84.Paris
— Country : France
— Creative Directors : Olivier Bienaimé, Hervé Bienaimé
— Strategic Planners : Nicolas Camillini, Lucie Dominique
— Art Director : Léo Sattin
— Copywriter : Julien Sipra
— Studio de production 84.Paris : Martin Dhote, Jérémy Godineau
— Agency Management : Arnaud Depaul, Gwenaëlle Argat , Shirley Halimi
— Agency Producers : Mickael Ligier, Pierre Otmanine, Milena Tarriere
— Director : Anna Mantzaris
— Music: Attention O Chiens
— Production Studios : Passion Animation Studios, Yamination
— Média : Film
— Supports : Digital, Large screen at Parisian Christmas market