Xfinity: advert-body-1 by 72andSunny
- Location:
Created by 72andSunny New York and set to the song “Home” by Edward Sharpe and the Magnetic Zeros, Comcast's holiday spot tells the story of a teenager named Paige who takes to Twitter to complain about the fact that she’ll have to spend Christmas at her grandparents’ house, where there’s no wi-fi or streaming.
“Off to Grandmas. Off the grid. #Prayforme,” she tweets. After her grandparents stumble upon her Twitter feed and see her not-so-complimentary tweets, they decide to call Xfinity to install wi-fi and Xfinity’s X1 TV platform (which recently added Netflix) before their granddaughter’s arrival.
Paige’s spirits are quickly lifted when she walks into her grandma’s house and sees her grandpa playing with Xfinity’s voice remote. After spending the day watching movies on-demand and teaching her grandma how to use Snapchat filters, Paige posts an old photo of her grandma on Instagram and tweets that she’s had the “#BestHolidayEver.”
According to Bryan Rowles, partner and executive creative director at 72andSunny New York, the inspiration for the film came from tweets that were “written by grandkids lamenting the technological black hole that is grandma’s house during the holidays.”
Credits
Chief Creative Officer: Glenn Cole
Executive Creative Director: Bryan Rowles
Group Creative Director: Eric Steele
Creative Director/Designer: Erik Norin
Sr. Designer: David Goss
Sr. Writer: Mikio Bradley
Jr. Designer: Serena Smith
Jr. Writer: Oliver Gormsen
Jr. Designer: Anne Marie Wonder
Group Strategy Director: Marshall Ball
Strategy Director: Jennifer Lewis
Strategist: Lauren Wong
Managing Director: James Townsend
Brand Director: Mallory Solomon
Brand Coordinator: Dylan Levy
Head of Production: Lora Schulson
Sr. Film Producer: Julia Lafferty
Film Production Coordinator: Samira Mostofi
Partnerships and Legal Manager: Marissa Burnett
Partnerships and Legal Manager: Laura Fraser
Partnerships and Legal Coordinator: Pamala Billman
Production Company: Iconoclast
Director: Matthew Frost
Executive Producer: Charles-Marie Anthonioz
Line Producer: Caroline Pham
Director of Photography: Matyas Erdely
Editorial Company: Exile Editorial
Editor: Matt Murphy
Post Producer: Evyn Bruce
Executive Producer: Sasha Hirschfeld
VFX Company: Method Studios
Creative Director: Randy Swanberg
VFX Producer: Stephanie Katritos
Executive Producer: Angela Lupo
Head of Production: Jeff Wolfe
Audio Company: Heard City
Mixer: Keith Reynaud
Producer: Sasha Awn
Executive Producer: Sara Matarazzo
Sr Music Producer: Abbey Hickman
Assistant Producer: Marissa Hernandez
Composer: Eugene Cho
