World of Paspaley by 72andSunny

Agency: 72andSunny
Date: Oct 2019
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Paspaley, Australia’s luxury pearl brand, celebrates 100 years since founder, Nicholas Paspaley Snr, arrived in Australia. He journeyed from the Greek island of Kastellorizo to the Kimberley – home of the most beautiful pearls in the world. The 2019 collection, Megisti, is reflective of the momentous journey he undertook, and Kastellorizo serves as the location for the brand campaign.

The mix of collaborators on the project were a truly global partnership including Australian actress Pia Miller who worked with UK-based choreographer Supple Nam on the dance, the campaign was shot by legendary music video director Joseph Kahn on location in Kastellorizo, with Australian rising star Milan Ring recording a new version of her song ‘Green Light’ for the campaign, and photography by Australian Jennifer Stenglein.

Credits

Client: Paspaley Pearls

Agency: 72andSunny Sydney

Director: Joseph Kahn

Photographer: Jennifer Stenglein

Choreographer: Supple Nam

Media: Hearts and Science

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