The Drum Awards for Marketing - Extended Deadline

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Agency: 72andSunny
Date: Nov 2017
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With over twenty years history supporting LGBTQ+ communities at large, including the ongoing Equalising Music initiative to double the amount of women and non-binary headliners in music, Smirnoff is increasingly committed to amplifying this important conversation and celebrating the full diversity of gender identities.

The new film by Smirnoff , starring DJ and producer Honey Dijon, French LGBTQ+ icon and leading figure on the Paris Ballroom scene Kiddy Smile, British transgender model and dancer Lucy Fizz, performance artist Xnthony and Le Fil, celebrates the role that nightlife plays in inclusive good times, and its power to inspire positive change in the communities it represents.

Through highlighting the positive stories of these forward-thinking artists and performers, SMIRNOFF aims to shift mainstream perceptions and understanding of under-represented communities.