Truth Initiative: advert-body-1 by 72andSunny
- Location:
National youth tobacco prevention campaign Truth has released an ad called #CATmageddon that shows how animals are affected by secondhand smoke. According to Truth, pets are two times as likely to get cancer if their owner smokes. The film, created by 72andSunny, features iconic social media animals like keyboard cat.
Credits
Chief Creative Officer: Glenn Cole
Chief Executive Officer: John Boiler
Chief Strategy Officer: Matt Jarvis
Group Creative Director: Justin Hooper
Group Creative Director: Mick DiMaria
Creative Director: Beau Unruh
Creative Director: Allbriton Robbins
Designer: Mindy Benner
Writer: Vikram Sharma
Jr. Designer: Tatchie Blois-Green
Writer: Matt Garcia
Writer: Drew Burton
Chief Production Officer: Tom Dunlap
Director of Film Production: Sam Baerwald
Senior Film Producer: Ann Parker
Film Producer: Sandra Hagblom
Group Brand Director: Alexis Coller
Brand Director: Kristine Soto
Brand Manager: Chelsea Gilroy
Brand Coordinator: Marie Simoni
Group Strategy Director: Matt Johnson
Strategy Director: Kasia Molenda
Strategist: Erika Bridges
Social Strategist: Luke Yun
Senior Data Strategist: Thomas Steiner
Business Affairs Director: Amy Jacobsen
Business Affairs Manager: Ann Shelton
Business Affairs Coordinator: Ryan Alls
HECHO EN 72
Editorial
Sr Editor: Scott Culver
Editor: Stevo Chang
Asst. Editor: Duncan Dickerson
Producer: Lynne Mannino
Coordinator: Brooke Casler
Mix
Mixer: Lihi Orbach
Producer: Whitney Fromholtz
Roger
Live Action Production
Director: Justin Meredith
Director of Photography: Ernesto Lomeli
Executive Creative Director: Terry Lee
Executive Producer: Josh Libitsky
Producer: Winston Smith
Production Designer: Matthew Holt
Production Supervisor: Desiree Lauro
Director of Business Development: Drew Neujahr
Post Production
Creative Director: Justin Meredith, Dane Macbeth
Executive Producer: Josh Libitsky
Head of Production: Alex More
Producer: Alex More
Designers: MK Fabila, Jeni Wamberg, Grace Kim
2D Animators: Yu Kito Lee
3D Artists: Justin Wilcott
Coordinator: Brianna Conrad
Storyboard Artist: Brad Arnold
The Mill LA
Telecine Artist: Adam Scott
Media Planning & Buying: Assembly
