Agency: 72andSunny
Client: Tillamook
Date: Feb 2016
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Farmer-owned co-op Tillamook is calling out 'Big Food' in its new campaign push that debuted during the Oscars this past weekend. In a one-minute video ad, 'Big Food' - a term used to describe mass-produced & processed food from large companies - is called out for its use of artificial ingredients in things like cheese, sodas and ice cream. Tillamook then touts its "naturally-aged cheddar, made by a real craftsmen" and its other offerings as healthier alternatives.


Founder and CEO: John Boiler

Co-Founder and Chief Creative Officer: Glenn Cole

Partner and Chief Strategy Officer: Matt Jarvis

Group Creative Director: Barton Corley

Group Creative Director: Gui Borchert

Creative Director: Jason Ambrose

Lead Designer: Will Lindberg

Lead Writer: Dylan Berg

Designer: Jessica Lasher

Writer: Sebastian Lyman

Co-Head of Strategy: Kelly Schoeffel

Strategist: Anneliese Rapp

Social Strategist: Tricia Teschke

Data Strategist: Laura Colvin

Group Brand Director: Yen Lovgren-Ho

Group Brand Director: Josh Jefferis

Brand Director: Ryan Griffin

Brand Manager: Laura Hoffman

Brand Coordinator: Andrew Wood

Executive Producer of Film: Danielle Tarris

Senior Film Producer: Nick Miller

Production Coordinator: Kristin Batalucci

Business Affairs Manager: Cecilia Harvey

Business Affairs Coordinator: Michelle Fink

Production Company: Believe Media

Director: Floria Sigismondi

Director Of Photography: Jeanne Vienne, Joe Zizzo

Executive Producers: Ben Leiser, Liz Silver, Luke Thornton

Head Of Production: Vitaly Koshman

Producer: Oualid Mouaness

Editorial Co: Lost Planet Editorial

Editor: Jay Rabinowitz/Chris Kursel

Assistant Editor:Jason Hinkley/Carmen Hu

EP: Gary Ward

Producer:Tim Kirkpatrick

VFX/Finishing: The Mission

VFX Supervisor/Lead Flame:Joey Brattesani

Flame Artists: Michael Vagliente, Colleen Smith, David Sarbell, Trent Shumway, Patrick Ferguson

Graphic Design: Laura Panella

VFX Producer: Ryan Meredith

VFX Coordinator: Kristina Thoegersen

Chief Engineer: Brian Cuscino

Head of Sales/EP: Ellen Turner

Managing Director: Michael Pardee

Sound Design: 740 Sound

Lead Sound Designer: Chris Pinkston

Assistant: Scott Pinkston

Executive Producer: Scott Ganary

Mixer: Stephen Dickson

Sound Design Producer: Jeff Martin

EP of Mix: Dawn Redmann

Final Mix: Formosa

Mixer: John Bolen

Assistant: Jeff King

Executive Producer: Lauren Cascio

Music by Marmoset

Track title: "Gammagoat"

Composed by Graham Barton

Produced by Rob Dennler and Katy Davidson