The Crazy Smart Way To Save by 72andSunny

Singlife, one of Singapore’s leading fintech insurers, today released its first video commercial featuring its recently appointed brand ambassador, Henry Golding.

The commercial marks the Hollywood-star's first time representing a homegrown Singapore brand since his prolific success in films "Crazy Rich Asians”, “A Simple Favour”, “The Last Christmas”, “The Gentleman”, and much anticipated action-packed sequel to the G.I. Joe film franchise, "Snake Eyes”.

The video commercial was filmed and produced in Singapore’s CBD, as part of a brand campaign conceptualised and led in-house, with the support of 72andSunny and Applebox.

The video commercial is now released online (Across Singlife’s Facebook, Instagram, and YouTube) with a series of Out-of-Home commercials to feature at outdoor spaces across Singapore, starting from April.