The Ad Council and Truth Initiative: advert-body-1 by 72andSunny
- Location:
A campaign from Truth Initiative, the Ad Council and the US Office of National Drug Control Policy is capturing the real-life struggles of opioid addiction.
'The Truth About Opioids' campaign focuses on preventing and reducing misuse of opioids among youth and young adults, and hopes to destigmatize addiction by showing how it can happen to anyone.
'The Treatment Box,' an outdoor multimedia installation produced in partnership with 72andSunny, captured the three-day struggle of a 26-year-old's addiction, withdrawal and treatment. The installation was placed in New York City to capture the emotional reactions of passersby.
The accompanying media strategy for the campaign targets youth and young adults across multiple media commitments, including NBCUniversal, Vice, Viacom, Soundcloud, Spotify, Facebook, Google and YouTube, Vevo, Snapchat and Chegg.
Credits
Agency: 72andSunny
- Creative Director/Designer: Garrett Jones
- Creative Director/Writer: Nate Virnig / Peter Albores
- Designer: Garrett Combes
- Writer: Chase Hilton
- Strategy Director: Marc Pardy
- Connections Strategy Director: Greg White
- Brand Director: Danielle Gard
- Brand Manager: Marie Simoni
- Partnerships and Legal Director: Amy Jacobsen / Jana Nauman
- Partnerships and Legal Manager: Hector Olguin
- Executive Film Producer: Carlin Wilson-Webb / Jim Haight
- Film Producer: Annie Dietz
Client: The Ad Council
Client: Truth Initiative
Production Company: Missing Pieces
Casting Director: Dina Buglione
Editorial: White House
Postproduction: Carbon
Post Producer: Jordan Stricklin
Editor: James Dierx
Sound Design: Michael Anastasi
Music House: Butter
Music Producer: Annick Mayer
Music Composer: Vlad Berkhemer
Music House: Butter
Executive Producer: Annick Mayer
Producer: Stone Irr
